‘’I am So Happy That You Called!’’ The Prospect Said on a Cold Call
3 min readApr 20, 2020
‘’Yes!’’ She sounded excited! ‘’I am so happy that you called!’’ This is what the prospect said on a cold call. Word for word, no exaggeration.
A few months ago, I witnessed one of the best sales calls I’d seen for ages. I was coaching a Business Development Manager from a large disability employment provider.