3 Ways to Sell During the COVID19 Crisis

“I feel bad to prospect during this time.” I’ve been getting this statement from many salespeople and some recruiters who I coach. Just know that prospecting has two elements. Hunting and farming. Hunting are those cold calls, emails and door knocking. Where we are straight to the point about what we’re offering and wanting their business either now or later on. Farming is more about building trust, sharing value and nurturing relationships. Farming is about planting now, and reaping later.

Now depending on who your target market is and how affected their industry is, we need to come from a place of not only compassion, but common sense. Are you going to pick up the phone and try to sell to a hotel at the moment? Mostly NO, unless you work in financial hardship. But if you have clients who are in this industry, the least that you can do is pick up the phone and show support.

“During this time, it’s the most altruistic salespeople who will win.”

Here are the three ways to sell during this time

1. Current clients and prospects losing their businesses

Reach out and see how you can help. Maybe they need someone to talk to. Perhaps they are overwhelmed with all the government financial incentive…